Enterprise Mobility: A key aspect in Enterprise Digital Automation
Businesses are thriving with Networked ecosystem these days. Statista reports , “approximately 70% of the world population uses the mobile phones and more than 55% use smartphones”. Smartphones have now become an active “handheld device” by integrating business process management tools. Enterprises are leveraging mobility solutions to enhance user adoption and bring down over all cost of digital solutions.
Mobile technologies are being used in sourcing, production, logistics and supply chain , transforming the conventional processes of the manufacturing value chain, helping reduce the downtime, improving overall productivity, end user engagement and facilitating real time communication between departments. It enables the manufacturers to extend their digital initiatives outside the walls of the facility and increase the accessibility of the enterprise applications, making the ecosystem more active and agile.
Case in point: One of the world’s largest automotive company setting up Enterprise Mobility for its Sales, Customer Management, Dealership & Partner Management, Manufacturing Process & Distribution Process Management.
In addition to Improved Sales Numbers; Mobility has directly impacted this Automotive Company includes:
Virtual Dealership
Vehicle model, make, price, discounts, offers and service levels are now available online along with range of dealership facilities for customers across any part of the geography. Virtual dealership mobile App enables existing customers & potential ones to automatically connect up with online dealership for dealer services as well as deeper engagement through additional value adds such as reminders, best practices, remote vehicle health management, preventive care etc.
Sales & Service
Lead generation and customer funnel creation were some of the critical gain that this automotive company recorded within first quarter of their implementation of enterprise mobility. They ended up enhancing their national sales figures in India by 60%. Automation of after sales service and its visualization on mobile device enables customers to set service appointments, dealer connect with the customers for proactive and remote service tracking, availability of spares, onsite assistance etc.
Customer Connect
Enterprise mobile platforms are enabling existing and potential customers to stay connected with the organization directly through the captive customer connect mobile App in addition to proactive alerts, notifications, reminders, suggestions based on customer preferences, rewards based on app usage and references made. Customer data and interaction summary is captured over mobile app for variety of analytics leading to accurate estimation of customer behavior and the likelihood of their next favorable decisions.
Inventory Management
Inventory management is labour intensive and sometimes confusing with very high possibility of errors. With real time reports and numbers in hand driven by smart sensors, RFID, & IOT, inventory management is more effective with Mobile visualization and instant alerts for any deviation. This automotive company brought in more than 11% optimization in their operational costs while reducing inventory and bringing in 100% visibility.
Asset Monitoring & Reliability
Enterprise Mobile application together with smart sensors and data analytics is providing necessary digital tools to the workforce to monitor their asset utilization, age, health, predictive diagnostics and predictive maintenance. Production process, warehousing, logistics of finished products, distribution etc. are all now integrated with Mobile acting as the common communication and control platform.
Safety
Mobile and tabs ( ipads, android tabs) have become an effective inspection helping track and keep check on safety protocols, compliances through smart alerts and deviation updates across Human resources and other critical assets.
Partner Management
Any large scale manufacturing heavily depends upon its constituents; material suppliers, logistic partners, distributors, sales partners, service partners and many others. With multiple partners involved and layered service levels, communication gap & transparency has been an issue. Enterprise Mobile platforms are connecting all these links to the system facilitating the collaboration for smooth operations.
Management Dashboard: Real time everything
Smart management dashboards with “real time updates” on Sales, Production, logistics, Equipment downtime, financial impact, projections etc. are a must now for immediate business visibility and fast decision making process. Not only business turn around time has considerable shortened , it has become more efficient with CXO’s and senior level members staying connected to every business metrics using their phone.
2 Minutes Takeaway
Enterprise mobility has transformed manufacturing value chain with multiple applications across processes involving Equipment, Human Resource and partner ecosystem. Organizations are targeting cost savings and additional business margins by bringing in mobility practice across their customer facing and manufacturing processes. Mobile platform has empowered the users to continue delivering without having to going back to their systems & colleagues for a piece of information. Its transforming the way stakeholders in the manufacturing ecosystem are collaborating with each other providing direct benefits leading to higher business efficiencies.